While cleaning up the stacks of papers from my desk today, I came across an article from the New York Times that intrigued me. It appears that in certain metro areas, some architectural photographers have expanded to a new set of clients. Picture, Picture on the Wall talks about a growing trend of some upper scale home owners having custom photography created of their homes; almost like a Architectural Digest photo shoot minus the publication. For some homeowners, they have photos taken of their vacation homes for display at the non-vacation homes or work. Others, seem to enjoy displaying the photos of their homes in their homes.
I found this an interesting targeted vertical market for some photographers to cater to. If you have experience capturing architecture, why not leverage it in a new way? Marketing this type of service as a high end service to a high end clientele is important. You want to remove the C and B clients from the A clients as soon as possible.
Of course, being a photographer in the right market helps. Offering this service in New York City, San Francisco, Miami, or Los Angeles and you can build a nice little revenue stream to feed into your business river. Offering this in Nashville, San Antonio, Milwaukee, or Los Alamos most likely isn’t going to be worth the business investement. However, keeping your eye out for new focused vertical markets is smart regardless of your locale.
Tags: Architectural, Business Service, Home Owners
that’s a great concept and it’s actually not new…. but a renewed interest. people like to live grandly and when the economy is good and the funds are available, to show off that grand living. it’s just getting an “in” to start offering that service!