FocalPower…the blog

In the past few days, I have talked with a number of photographers who share a common trend. They are all striving to save time. Either by streamlining their work flow, more carefully managing the time that they spend online, or by reducing their amount of community participation. It has become too easy to loose track of time today in the inter-connected electronic photography world we all live in. Especially with all the wonderful advancements in photography online.

And I’m just as guilty as the next person. Notice the time stamps on a lot of my blog posts…I find myself posting late into the night (or early morning). With all the work that’s required to launch FocalPower my own photography has taken second seat. But I’m not upset about that at all, because one of the corner stones behind the designs of FocalPower was a realization that the technology has not kept up with helping photographers optimize their time. There are now all these great ways to share your photos on line and channels to increase the awareness of your photographic brand. However, there are few ways designed to help you utilize these with the minimal work.

During the research conducted before starting work on FocalPower, I sensed an undercurrent of frustration over how much time was spent just managing photos online. I also shared that frustration. Over the past few weeks, I have noticed this frustration has reached a breaking point with many photographers. Photographers want to engage in multiple channels of distribution online but end up sacrificing the opportunities in order to save the time to do what they want or need to be doing…taking pictures and building their businesses.

Luckily, some of the work we are doing here with the first release of FocalPower will help address this issue. I’m excited about some of the capabilities we are building into FocalPower…to enable photographers to better manage their online photographic assets with minimal effort. I’m also looking forward to hearing the ideas of the at large photographic community in additional ways the FocalPower technology can be adapted to help them optimize their time.

This entry was posted on Tuesday, October 2nd, 2007 at 1:02 am and is filed under Photo Business Issues. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.